Publications

Books

Baked In

Baked In: Creating Products and Businesses That Market Themselves

Flipped

Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation

Spark

Spark: Be More Innovative Through Co-Creation

Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business

Academic Writing

Harvard Business School

Deloitte's Pixel (A): Consulting with Open Talent

Harvard Business School

Havas: Change Faster

Harvard Business School

Victors & Spoils: 'Born Open'

Strategy & Leadership

Overcoming Cultural Resistance to Open Source Innovation

Digital Initiative

John’s complete collection of Digital Initiative articles

Popular Media

Adweek

John’s complete collection of Adweek articles

Forbes

John’s complete collection of Forbes articles