As the pandemic waned, we returned to sparsely populated offices and empty conference rooms. Our working life had been transformed, seemingly overnight. But the truth is that the ever-growing digital wave has long been breaking down organizational boundaries and increasing open innovation, including the use of crowdsourcing platforms as a talent solution. Now the imperative is clear: adapt to and leverage this new, digitally enabled world of "open talent"—or get left behind.
In this eye-opening, essential guidebook for the new world of work, John Winsor and Jin Paik, leaders at the Laboratory for Innovation Science at Harvard, show how the massive reset of the pandemic allowed talented workers everywhere to exit their jobs without leaving the workforce. Now some are freelancing for multiple companies or starting small businesses, leaving hiring managers scratching their heads over a workforce gone AWOL. What's more, talent has more power than ever using platforms such as Freelancer.com, Fiverr, and Upwork, setting their terms for work: what, where, when, and at what price.
How can companies adapt? The key, the authors argue, is shifting to a more "distributed" idea of the organization that revolves around talent (people) and projects, not divisions and offices. In this new model, which the authors call a networked organization, talent is culled from both inside and outside the organization, dispensing with siloed approaches to talent acquisition and instead viewing talent through a single lens: as a global ecosystem that can be tapped as needed.
With rich stories, keen insights, and an abundance of practical advice, Winsor and Paik provide a new framework and operating model for transforming your organization into a talent-orchestrating, problem-solving machine.
John Winsor is a globally recognized thought leader, strategic marketing and product innovation thinker, especially known for his work in marketing, open talent, collaboration, co-creation, and crowdsourcing. His ideas, expressed through his writing, speaking, and the companies he's built, have situated him at the intersection of innovation, disruption, and storytelling.
Winsor is the founder and chairman of Open Assembly, a company providing the world's first digital aggregation platform to reduce friction in adopting open talent and freelancing. As the executive-in-residence at Harvard Business School's Laboratory for Innovation Science at Harvard (LISH), he plays a crucial role in fostering innovation. He has co-authored several respected books, including Baked In: The Power of Aligning Marketing and Product Innovation, Spark: Be more Innovative through Co-Creation, and Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business.
John is currently collaborating with Karim Lakhani and Jin Paik, the founders of LISH, on his sixth book: Open Talent: Leveraging a Global Workforce to Solve Your Biggest Challenges. The book is set for publication by Harvard Business Press in fall 2023. He also founded a global industry coalition, the Open Assembly Community, comprising 4000 leaders aiming to revolutionize the workplace for a billion people by 2025.
Before venturing into the open talent space, Winsor was the CEO of Victors & Spoils, the world's first creative (ad) agency built on crowdsourcing principles, which garnered significant international media attention. He also served as VP/Executive Director of Strategy and Innovation at Crispin, Porter + Bogusky, helping it become the most awarded advertising agency globally. His entrepreneurial journey includes founding Radar Communications in 1998, with Nike as its first client, which he later sold to CP+B.
Before Radar, Winsor built a magazine publishing company focusing on sports such as mountain biking, in-line skating, and extreme skiing. In 1990, he acquired the rights to a struggling magazine, Women's Sports & Fitness, and within three years, he turned it around, launching several other highly profitable titles and events, including The Gravity Games, selling the business to Conde Nast in 1998.
A respected author and regular speaker at marketing and business conferences, Winsor also maintains a well-known blog, where he continues to share his innovative thoughts and ideas.
When John is not pursuing innovative ideas and frameworks in the business world he’s surfing, climbing or riding his bike somewhere in the world.